Taylor Bryant  | March 4, 2022 

The acquisition will be an all-stock transaction, according to Ian James, CEO of BFYW and founder of The Ideation Lab, a CBD brand incubator and investor. Mango Moi’s founder and CEO Amanda Cayemitte describes it as an acqui-hire. She’s staying on board as chief visionary officer to spearhead product launches, work on branding and remain the face of the brand.

“We have a significant commitment to support female leaders, and we are proud to partner with Amanda as she begins to scale in this industry,” says James. “We have seen what Mango Moi accomplished in sales and built a following of loyal consumers during the pandemic.”

BFYW chief brand officer Stephen Letourneau, also chief brand officer and general manager of skincare brand Cannuka, another BFYW acquisition, will work alongside Cayemitte to guide Mango Moi’s growth strategy. James says, “We firmly believe that BFYW can help Mango Moi find greater efficiencies and scale with lower cost of goods, lower manufacturing and operations costs. Our goal is to expand and enhance advertising, provide a strong sales team and streamline processes to make the company a go-to in clean beauty with a laser-like focus on body positivity.”

Cayemitte started Mango Moi with $20,000 from a close friend and has bootstrapped it to date. The brand launched in February 2020 with three body butters: Mango Essence, Mango Pomegranate and Sweet Rose. Today, Mango Moi has five body butters and five scrubs priced at $20 and $25. The products can be used interchangeably on the body, hair and scalp.

Cayemmite first sought out mango butter at the suggestion of her then co-worker and now business partner Yapo M’Be as a solution to her chronically dry skin. “It was the only thing that kept my skin moisturized for over 24 hours and into the next day when I needed to shower again,” she says. In addition to mango butter, Mango Moi’s products incorporate baobab oil, kukui nut oil and murumuru butter.

Millennials are Mango Moi’s primary customers, but it picked up a gen Z audience after October 2020, when Cayemmite hired a graphic designer to redesign the brand’s packaging to be brighter and more sophisticated. Previously, Mango Moi’s packaging stuck to orange and white. Today, it’s splashed with oranges, pinks, reds and yellows. On top of the redesign, she enlisted her gen Z cousins to help with packing products, handling customer service, taking photos and reaching out to influencers.

“I want it to be fun and vibrant because having dry skin or eczema or psoriasis isn’t fun, it’s uncomfortable, it’s itchy,” says Cayemmite. “I want them [customers] to be excited to use a product that works for them, so I wanted my branding to really reflect that excitement.”

At Mango Moi’s launch, Cayemmite planned to host pop-up shops around Chicago to get in front of consumers. The pandemic forced her to pivot to paid marketing. “I just realized everyone was on their phone a lot more, so that’s when we really pushed Facebook and Instagram ads,” she says. One Facebook advertisement featuring her laying next to six boxes ready to be shipped out went viral. Cayemmite says, “We got like 10,000 likes on it and hundreds of comments, and people really got exposed to us in that way.”

She hopes Mango Moi achieves greater exposure with the assistance of BFYW and tackles broader issues like body positivity. Securing a retailer like Target or Ulta Beauty is an 18-month goal. Cayemmite currently makes Mango Moi’s products at home, but she’d love to expand the assortment to items that “need a little bit more expertise beyond my level to create, like a body wash or a body serum.” She points out that BFYW is set to acquire a manufacturer, which could speed up that process.

James confirms that the company is seeking to close a deal with a Canadian natural skincare manufacturer in the Vancouver area where BFYW aims to manufacture its brands. It has expansion into Canada, Asia, the United Kingdom, the European Union and other global markets on the roadmap, too. “Our goal will be to leverage the synergistic buying power of multiple clean beauty brands BFYW is assembling,” says James. “BFYW is building efficiencies of scale on various aspects of brands, including packaging, containers, ingredients, salesforce, advertising, etc.”

From the beginning of the brand, Cayemmite wanted Mango Moi to be acquired, but she didn’t expect a deal to happen so soon. “I know the typical timeframe could be anywhere from five to 10 years,” she says. She connected with James at a venture capital event in Atlanta last August. She was preparing to raise money and was interested in learning about the process from investors in attendance when a friend of a friend told her he knew of someone looking to acquire beauty brands. BFYW, a micro-SPAC or special purpose acquisition company, raised over $30 million last year to acquire companies.

“I kind of thought about it and I said, I mean, why not? I want to do it eventually, and it could work out perfectly,” remembers Cayemmite. “What’s funny is they sent the letter of intent to acquire us on our 2-year anniversary, February 1st, in Black History Month. It just felt like divine timing.”

Columbus, Ohio and Chicago, Illinois--(Newsfile Corp. - February 16, 2022) - Better For You Wellness, Inc. (OTCQB: BFYW) ("Better For You Wellness" or the "Company"), an Ohio-based company focused on the rapidly-growing $1.5T wellness industry, is pleased to announce that it has also entered into a non-binding letter of intent ("LOI") to acquire Mango Moi, LLC ("Mango Moi") located in Chicago, Illinois.  

Founded by Haitian-American and proud Chicago native Amanda Cayemitte, Mango Moi offers effective vegan, all natural, non-toxic hair and body care products with a focus on skin and body positivity. Mango Moi's goal is to make people feel included, represented, confident, and pampered, especially for those who may feel insecure about themselves due to unrealistic beauty industry standards.  

Mango Moi products are produced using the highest quality ingredients including mango butter, baobab oil, kukui nut oil, and murumuru butter. Mango Moi currently sells its products direct-to-consumer via its website (https://www.mangomoi.com) and has been featured on BucketListers, Do312, NBC Chicago, and more.  

"As Better For You Wellness continues to build its portfolio of leading wellness brands, the Mango Moi acquisition will further bolster our skincare vertical," said Ian James, Chief Executive Officer of Better For You Wellness, Inc. "The global skincare market is projected to grow from $100.13B in 2021 to $145.82B by 2028. The Company's pending acquisitions of multiple natural beauty brands synergistically combine to create a diverse offering of natural products for wellness consumers at all price points." 

Better For You Wellness Establishes Strategic Advisory Committee with Industry Leaders and More

Columbus, Ohio--(Newsfile Corp. - February 10, 2022) - Better For You Wellness, Inc. (OTCQB: BFYW) ("Better For You Wellness" or the "Company"), an Ohio-based company focused on the rapidly-growing $1.5T wellness industry, is pleased to announce the results of the Meeting of the Board of Directors that took place on February 5, 2022, via video conference (the “Board Meeting”). The seven members of the Company’s Board of Directors (the “Board”) include Ian James, Stephen Letourneau, Montel Williams, Christina Jefferson, Joseph Watson, David Deming, and Dr. Nicola Finley, MD.  

Establishment of Strategic Advisory Committee   

The Board unanimously approved the establishment of a Strategic Advisory Committee (the “Committee”). The Committee will be tasked with providing acceleration, reach, and guidance to further enhance the Company’s value proposition and portfolio. The Committee will work closely with the Board and Better For You Wellness leadership and advise on matters relating to the Company's capital raising efforts, acquisitions, public relations strategy, brand development, international expansion, and more.  

Appointment of Committee Members  

In addition to the establishment of the Committee, the Board appointed six initial Committee Members by unanimous consent. The Committee is composed of respected industry leaders who bring relevant experience, networks, and leadership to the Company’s various initiatives. These individuals reflect the Company's vision and dedication to building a global leader in the wellness sector. Committee Members include:  

o David King: King is currently a venture and private equity investor at Hairun Capital, a People's Republic of China and United States-based multi-family office that manages the investment assets of a group of high net worth Chinese and Chinese-American families. King currently serves on the Board of Directors of Genuine Health, a leading Canadian natural products company; AZTherapies, a Boston based drug discovery company targeting neuroinflammation and Alzheimer's Disease; Xylyx Bio, Inc., a New York-based drug discovery research tools company, Peak Capital, a New York and Taipei based private equity investment company; and Woodstone Holdings, a New York and Houston based investment company. Previously, King was a Co-Founder of Prestige Brands International, a US-listed personal care and consumer products company known as Prestige Consumer Healthcare Inc. (NYSE: PBH) following the merger of Medtech Products, Inc., Prestige Brands International, and the Spic and Span Company in 1996. Additionally, Kind was a Co-Founder and President of General Nutrition Centers (“GNC”) China, a partner of Shanghai First Ventures, a Shanghai-based VC company affiliated with Bright Foods Group, and a Board Director of Tivoli Audio in Boston, Massachusetts. King started his career as an investment banker and was formerly Managing Director of PaineWebber Inc. in New York and Hong Kong, specializing in M&A and leveraged financings. He also served as Chairman of PaineWebber International (Asia) and oversaw the firm's Asian operations. King graduated from Yale University.  

o Laurie Racine: Racine currently serves as President of Racine Strategy, an advisory firm focused on the intersection of social responsibility, learning, media, and technology. Racine also currently serves on the Board of Advisors to the Global Wellness Institute, a global nonprofit organization with a mission to empower wellness worldwide by educating public and private sectors. The Board of Directors of Open Road Integrated Media, a digital media company and e-book publisher. Racine is also the Founder of dotSUB, a technology company that allows anyone to collaboratively re-purpose any video from one language into any other language. A Co-Founder of Thunkable, a commercial app creation tool based on and inspired by MIT's App Inventor. Racine formerly served as Director of the Health Sector Management Program at the Fuqua School of Business at Duke University and Senior Fellow at the Norman Lear Center of the Annenberg School of Communications at the University of Southern California. Additionally, Racine has served as an Advisor or Director to theSkimm, Creative Commons, CreatorUP, CITIA, LittleBits, WizeHive, the Tribeca Film Institute, Teachers Without Borders, and more. Racine received a B.A. from New York University and conducted coursework for a Ph.D. in Human Genetics at the University of California, Berkeley.  

o Zhiping “Stone” Zhang: Zhang currently serves as Managing Partner of Hairun Capital, a People's Republic of China and United States-based multi-family office that manages the investment assets of a group of high net worth Chinese and Chinese-American families. Zhang also currently serves as a Strategic Advisor to Xylyx Bio, Inc., a New York-based drug discovery research tools company. Formerly, Zhang served as Managing Director of Haiyin Capital, a Beijing, Hong Kong, and New York-based active investor in deep-tech sectors with global impact. Additionally, Zhang served as an Executive Director of DNV, an independent expert in risk management and assurance, operating in more than 100 countries. Zhang earned a B.A.Sc., M.Eng., Ph.D. from Harbin Engineering University, and an E.M.B.A. from the Jones Graduate School of Business at Rice University.   

o Melisse Gelula: Gelula was Co-Founder and former Chief Creative Officer for Well+Good, a wellness-focused media company that was acquired by Leaf Group Ltd. (NYSE: LEAF) in 2018. Gelula was honored by Inc. Magazine as one of the 9 Most Creative Entrepreneurs of 2018 and by AdWeek (June 2018), recognized as 10 Writers and Editors Who Are Changing the National Conversation. Gelula is also the former editor-in-chief of SpaFinderLifestyle.com, beauty director at Luxury SpaFinder Magazine, and travel editor at Fodor’s Travel Publications. Gelula earned her B.A. from the University of Iowa and an M.A. from the University of Toronto.  

o Christopher Brown: Brown currently owns and operates CB, LLC, a consulting company working with leading private equity firms, retailers, and wholesalers. Before forming CB, LLC, Brown was former Senior Vice Price of Independent Sales at C&S Wholesale Grocers (“C&S”), is the largest wholesale grocery supplier in the United States. Before his role at C&S, Brown spent 11 years as EVP of Procurement/Merchandising and EVP of Food Distribution, before being named President and Chief Operating Officer of the Nash Finch Company, now a part of SpartanNash Co. (NASDAQ: SPTN) via merger. Brown graduated from Winona State University.   

o Kate Hendrickson: Hendrickson was a member of the 1992 U.S. Olympic kayaking team and an alternate in the 1996 Olympic Games, and a World Championship finalist and silver medalist at the 1995 Pan-American Games. Hendrickson was a founding member of the United States Anti-Doping Agency (the “USADA”) Board of Directors, serving as an Athlete Representative and Secretary.  Hendrickson was instrumental in establishing the TrueSport educational program for young athletes with the USADA. Hendrickson has also served as a member of the City of Charleston Bicycle and Pedestrian Committee, the Cincinnati 2012 Olympic Bid Committee, and the United States Canoe and Kayak Team Board of Directors.  Hendrickson graduated from Hobart and William Smith College.   

Appointment of Audit Committee Chairperson  

By unanimous vote of the Board’s five non-executive Independent Directors, David Deming was appointed Chairperson of the Company’s Audit Committee, which follows the Board’s October 1, 2021, unanimous consent to establish the Audit Committee. The Audit Committee currently consists of three non-executive Independent Directors, including Montel Williams, Joseph Watson, and David Deming.   

The Audit Committee was established to meet the up-listing requirements for a national securities exchange such as the NASDAQ or NYSE as soon as practicable, under NASDAQ Listing Rule 5605(c) and/or NYSE Listed Company Manual Sections 303A.06 and 303A.07.    

New Compensation Committee Member and Appointment of Compensation Committee Chairperson  

Also, by unanimous vote of the Board’s five non-executive Independent Directors, Christina Jefferson was appointed to the Company’s Compensation Committee, filling the vacancy left by former Director Leslie Bumgarner. This action follows the Board’s October 1, 2021, unanimous consent to establish the Compensation Committee. The Compensation Committee currently consists of Independent Directors, Christina Jefferson, Montel Williams, and Joseph Watson. Additionally, the Board’s five non-executive Independent Directors unanimously appointed Joseph Watson as Chairperson of the Compensation Committee.   

The Compensation Committee was established to meet the up-listing requirements for a national securities exchange such as the NASDAQ or NYSE as soon as practicable, under NASDAQ Listing Rule 5605(d) and/or NYSE Listed Company Manual Section 303A.05.  

Columbus, Ohio--(Newsfile Corp. - February 3, 2022) - Better For You Wellness, Inc. (OTCQB: BFYW) ("Better For You Wellness" or the "Company"), an Ohio-based company focused on the rapidly-growing $1.5T wellness industry, is pleased to announce that, further to its December 9, 2021 press release and November 12, 2021 press release, the Company has been approved by to up-list its common stock from the OTC Pink Sheets to the OTCQB® Venture Market (the "OTCQB"). The Company intends to commence trading of its common shares on the OTCQB as of the market open on February 3, 2022, under its same symbol, "BFYW."  

The OTCQB is recognized by the Securities and Exchange Commission (the "SEC") as an established public market and provides current public information to investors that need to analyze value and trade securities. The OTCQB increases transparency, reporting standards, management certification, and compliance requirements, resulting in greater liquidity and awareness for companies that meet the OTCQB Venture Market tier standard.  

"BFYW's advancement to OTCQB continues the incredible growth and achievement for our company over the last few months, during which time we transformed from a blank-check company to an operating company on our wellness journey. Uplisting to the OTCQB will increase BFYW's visibility to the investment community, particularly institutional investors, as the Company continually grows and establishes itself as a leader in the wellness industry. This broader awareness and added liquidity should expand our shareholder base while increasing value for existing shareholders," said Ian James, Chief Executive Officer of Better For You Wellness.

Columbus, Ohio--(Newsfile Corp. - December 20, 2021) - Better For You  Wellness, Inc. (OTC Pink: BFYW) ("Better For You Wellness" or the  "Company"), an Ohio-based company focused on the rapidly-growing $1.5T  wellness industry, is pleased to announce that further to its November 24, 2021 press release regarding the resignation of Leslie Bumgarner as a Director of the  Company effective December 31, 2021, the Company's Board of Directors  (the "Board") has unanimously approved the appointment of Christina Jefferson to the Board as an Independent Director, effective January 1, 2022. 

Jefferson has spent her career as a leader in the diversity, equity, and inclusion field and currently serves as the Director of Diversity, Equity, and Inclusion for the San Francisco 49ers.  Jefferson spent six years of her career with Sephora, leading their  diversity and inclusion efforts companywide. During her time at Sephora,  Jefferson rose through the ranks working on social impact and diversity  and inclusion programs to foster inclusivity across stores, corporate  offices, and distribution centers. Jefferson was instrumental in  building a talent pipeline to identify and hire individuals from  underrepresented groups. In addition to her work internally, Jefferson  also advocated for inclusive marketing campaigns and more during her  time there. Jefferson sits on several boards, including the Jewish  Community Relations Council of San Francisco and Congregation Sherith  Israel. Jefferson earned her B.S. from the University of Southern  Indiana and her Masters in Human Resource Management from Golden Gate  University.

"We warmly welcome Christina Jefferson to the Better  For You Wellness Board of Directors," commented Ian James, Chief  Executive Officer of Better For You Wellness. "The Board believes the  Company will benefit tremendously from Christina's thought leadership,  and that her years of experience in the beauty industry will offer the  Company an invaluable resource as it builds out its skincare vertical  and beyond."  

"I'm thrilled to be joining a rapidly growing  leader in the wellness industry that deeply cares about diversity,  equality, and inclusivity," commented Jefferson. "Better For You  Wellness, Inc.'s focus on these principles aligns its team, brands,  products, and marketing efforts with the diverse customer base it  intends to serve and will make the Company a major differentiator among  some of its peers."

Columbus, Ohio--(Newsfile Corp. - December 9, 2021) - Better For You  Wellness, Inc. (OTC Pink: BFYW) ("Better For You Wellness" or the  "Company"), an Ohio-based company focused on the rapidly-growing $1.5T  wellness industry, is pleased to announce that, further to its November 12, 2021 press release,  it has submitted its OTCQB® Application to OTC Markets Group Inc. to  up-list its common stock to the OTCQB® Venture Market (the "OTCQB"). The  OTCQB is recognized by the Securities and Exchange Commission (the  "SEC") as an established public market and provides current public  information to investors that need to analyze, value, and trade  securities.

The OTCQB increases transparency, reporting standards, management certification, and compliance requirements, resulting in greater liquidity and awareness for companies that meet the OTCQB tier standard.

“We are thrilled to have filed our application for the opportunity to uplist BFYW to the OTCQB. This is a major milestone for the Company to meet NASDAQ or NYSE listing requirements to fulfill our overall strategic growth plan and enhance the Company’s position in the public markets,” said Ian James, Chief Executive Officer of Better For You Wellness. “Management is confident that uplisting to the OTCQB will potentially increase BFYW’s visibility to the investment community, particularly to institutional investors, as the Company continues to grow and establish itself as a leader in the wellness industry. This broader awareness and added liquidity should expand our shareholder base while increasing shareholder value for existing shareholders.”

Columbus, Ohio--(Newsfile Corp. - December 8, 2021) -- Better For You  Wellness, Inc. (OTC: BFYW) ("Better For You Wellness" or the "Company"),  an Ohio-based company focused on the rapidly-growing $1.5T wellness  industry, is pleased to announce that, subsequent to the Term Sheet  entered into on September 17, 2021, between Better For You Wellness,  Inc. and Williamsburg Venture Holdings, LLC ("WVH") that was disclosed and announced on September 21, 2021,  the Company has entered into a binding Equity Purchase Agreement and  Registration Rights Agreement with WVH for the purchase of up to  $30,000,000 of Better For You Wellness, Inc. Common Stock.

The Equity Purchase Agreement  provides that WVH is committed to purchasing the Company's Common Shares  with an aggregate offering price of up to $30,000,000. The Company  intends to use net proceeds from this transaction for expansion,  acquisitions, legal costs, filing fees, and other general purposes.

For more details, please refer to  the Company's Form 8-Ks filed with the Securities and Exchange  Commission at https://www.sec.gov.

Columbus, Ohio--(Newsfile Corp. - December 6, 2021) - Better For You Wellness, Inc. (OTC Pink: BFYW)  ("Better For You Wellness" or the "Company"), an Ohio-based company  focused on the rapidly-growing $1.5T wellness industry, is pleased to  announce that it has formed a wholly-owned subsidiary, Glow Market LLC  ("Glow Market"), an Ohio Limited Liability Company, to build and operate  digitally-native, mission-driven brands within the clean beauty sector  in multiple consumer product categories.

Furthermore, the Company  is pleased to announce that Glow Market has launched its first brand,  Better Suds, an impact-driven brand that sells cruelty-free natural  soap. Better Suds is committed to positively impacting the environment  by removing 1 pound of plastic from the ocean for every soap sold  through donations to Ocean Blue Project Inc. This 501(c)(3) organization  removes plastics from oceans and waterways. 

Better Suds has begun sales in the United States on its direct-to-consumer ("DTC") e-commerce website (www.bettersuds.com) with six different products available including:

• Aromatherapeutic Eucalyptus Soap
• Gentle Turmeric Soap
• Exfoliating Sunflower Soap
• Refreshing Citrus Soap
• Rejuvenating Charcoal Soap
• Soothing Coconut Shea Soap

DTC orders ship free to the United States currently.

"The  launch of Glow Market and Better Suds is another major step in  demonstrating the Company's dual buy-and-build model," said Ian James,  Chief Executive Officer of Better For You Wellness. "Better Suds is the  first of many wellness brands that Better For You Wellness, Inc. intends  to create, offering opportunity for growth from the ground up. Beyond  that, Better Suds has numerous synergies with the Company's three  previously announced acquisition targets."

With the Company's  launch of Glow Market and Better Suds, Better For You Wellness, Inc. has  ceased to be a shell company, as defined in Rule 12b-2 under the  Exchange Act, and is no longer a blank-check company.  

Columbus, Ohio--(Newsfile Corp. - November 24, 2021) - Better For You Wellness, Inc. (OTC Pink: BFYW)  ("Better For You Wellness" or the "Company"), an Ohio-based blank check  company focused on the rapidly-growing $1.5T wellness industry,  announces that Leslie Bumgarner has resigned as a Director of the  Company effective December 31, 2021, for personal and professional  reasons.

"Les stepped into the role at a critical time for the  company and helped us pave the path for our next stage of growth and  evolution, and for that, we are eternally grateful. We look forward to  her continued support and guidance as a friend of the company and wish  her continued success in all she does," said Ian James, Chief Executive  Officer of Better For You Wellness. 

"I am very happy to have been  able to support the management during a transitional period and  impressed by what has been accomplished so far," commented Leslie  Bumgarner, Director of Better For You Wellness. "I am very optimistic  about the future and the evolution of Better For You Wellness and its  business model, and will continue to support the Company during its next  phase of growth."

Columbus, Ohio--(Newsfile Corp. - November 12, 2021) - Better For You  Wellness, Inc. (OTC Pink: BFYW) ("Better For You Wellness" or the  "Company"), an Ohio-based blank check company focused on the  rapidly-growing $1.5T wellness industry, is pleased to announce that it  plans to up-list its common stock to the OTCQB® Venture Marketplace (the  "OTCQB"). The OTCQB is recognized by the Securities and Exchange  Commission (the "SEC") as an established public market and provides  current public information to investors that need to analyze, value, and  trade securities.

The OTCQB increases transparency, reporting  standards, management certification, and compliance requirements, which  can result in greater liquidity and awareness for companies that meet  the OTCQB tier standard.

"As the Company works its way towards  meeting NASDAQ or NYSE listing requirements, uplisting to the OTCQB is  an important next step in our overall strategic plan to grow the Company  and enhance its position in the public markets," said Ian James, Chief  Executive Officer of Better For You Wellness. "Management believes that  uplisting to the OTCQB could potentially increase BFYW's visibility to  the investment community, particularly to institutional investors, as  the Company continues to grow and establish itself as a leader in the  wellness industry. This broader awareness and added liquidity should  result in expanding our shareholder base while increasing shareholder  value for existing shareholders."

Columbus, Ohio --(GLOBE NEWSWIRE)-- Better For You Wellness, Inc. (OTC: BFYW), formerly known as Fast Track Solutions, Inc. (OTC: FTRK) ("Better For You Wellness" or the "Company"), an Ohio-based blank check company focused on the rapidly-growing $1.5T wellness industry, is pleased to announce that, further to the Company's October 25, 2021 press release, and its October 27, 2021 press release, it has also entered into a non-binding letter of intent ("LOI") to acquire Cannuka, LLC ("Cannuka") located in Columbus, Ohio.

Founded in 2017, Cannuka is one of the first legitimately new ideas in the beauty and health category in decades. Cannuka’s brand is both modern and timeless, combining some of the purest, most efficacious ingredients on earth in a way that reflects the changing needs and interests of consumers.

Cannuka products are currently available direct-to-consumer via www.Cannuka.com and online and through Ulta, Macy's, Neiman Marcus, Express, QVC, HSN, Revolve, and more. Cannuka has been featured in Forbes, The New York Times, British GQ, PopSugar, Vanity Fair, Marie Clare, New Beauty, and more.

"The BFYW deal puts Cannuka into great hands with Better For You Wellness, who has the talent, financial strength, and vision needed to move this popular global brand well beyond the 1,500+ doors it is in today, and I believe gives us the opportunity for strong year-over-year growth," said Jimmy Gould, Chairman of the Board of Managers of Cannuka. "I am excited to see the advances the BFYW team will make with Cannuka. It's got a solid brick-and-mortar presence and growing DTC opportunities. With enhanced infrastructure behind it, I believe the brand could be a category killer."

The contemplated acquisition of Cannuka is a related-party transaction, and is being treated as such. All persons with a disqualifying conflict of interest or bias have recused themselves from the transaction, and as such, all negotiations between Better For You Wellness and Cannuka have been and are taking place between disinterested parties. Closing the transaction contemplated in the LOI will be subject to completion of due diligence and multiple closing conditions including but not limited to satisfactory receipt of a third party fairness opinion. Pending a definitive agreement, additional terms of the LOI will remain confidential.

"As Better For You Wellness builds a leading global wellness conglomerate, the Cannuka acquisition will further vertically and horizontally integrate with the other synergistic enterprises within our skincare vertical," said Ian James, Better For You Wellness CEO. “The global skincare market is projected to grow from $100.13B in 2021 to $145.82B by 2028. The Company’s pending acquisitions of Ironwood Clay Co. and three natural skincare brands, Cannuka, Mary Louise Cosmetics, and NENA, combine to create a true leader in the natural skincare space.”

Better For You Wellness is actively exploring and evaluating numerous additional business opportunities, including, but not limited to, mergers, acquisitions, or business combination transactions.

Columbus, Ohio and Richmond, British Columbia -- (GLOBE NEWSWIRE)-- Better For You Wellness, Inc. (OTC: BFYW), formerly known as Fast Track Solutions, Inc. (OTC: FTRK) ("Better For You Wellness" or the "Company"), an Ohio-based blank check company, is pleased to announce that it has entered into a non-binding letter of intent (“LOI”) to acquire Ironwood Clay Co Inc. (“Ironwood”) located in Richmond, British Columbia.

Established in 1988, Ironwood is a specialized OEM skincare supplier offering private label product development, turn-key manufacturing, raw materials and bulk formulas to high-impact personal care companies across the globe, and is the leading international supplier of glacial oceanic clay. Ironwood’s NENA Skincare brand (“NENA”) is a rapidly growing natural skincare brand whose core ingredient is glacial oceanic clay. Ironwood’s Health Canada, FDA, Halal, GMP and ECOCERT/COSMOS accredited facility can produce over 500 skincare, body care, and hair care formulations and products, and is trusted by some of the world’s leading companies including Nu Skin Enterprises, Inc. (NYSE: NUS), Walgreens Boots Alliance Inc. (NASDAQ: WBA), and more. NENA products are currently available direct-to-consumer via www.nenaskincare.com as well as online through Amazon, Well.ca., and others, and available in hundreds of retail locations across Canada including Pharmasave, Rexall, and more. Beyond Canada, Ironwood distributes its products, ingredients and raw materials globally to the United States, China, Korea, and more.

Pursuant to the terms of the LOI, the consideration contemplated for the acquisition is to be paid in a mix of restricted common shares of Better For You Wellness, Inc. to be issued following the closing of the acquisition, and Canadian dollars (“CAD”). Closing of the transaction contemplated in the LOI will be subject to multiple closing conditions and completion of due diligence. Pending a definitive agreement, additional terms of the LOI will remain confidential.

“Better appearance, better nutrition and better health are three major wellness categories for consumers, and by making this profitable, vertically-integrated acquisition within the natural beauty and skincare space, Better For You Wellness can begin carving out market share in all three wellness categories,” commented Ian James, Chief Executive Officer of Better For You Wellness, Inc. “After all, skin is our largest organ, and what we put on our bodies is just as important as what we put in them.”
Better For You Wellness is actively exploring and evaluating numerous additional business opportunities including, but not limited to, mergers, acquisitions, or business combination transactions.