Inspired by the landscapes, warmth and coffee traditions of Latin America, Rituales de Origen brings together five distinctive coffees—each curated for a different mood, moment and daily ritual. Certified Organic, Fair Trade Certified and Kosher, then crafted in Ohio with an intentional approach to origin, roast and flavor.
THE COLLECTION IN THE CUPOrigin · roast · tasting notes
COFFEE WITH INTENTION · COFFEE WITH PLACE · COFFEE WITH SOUL
A collection designed around
the way a day unfolds
From the first bright cup of morning to an unhurried evening ritual, each expression has its own origin story, roast technique and sensory point of view.
The full collection · designed to travel across formatsFrom whole bean to nitro cold brewA ritual created for hospitality
01 · LIGHT ROAST
Andean Bloom
Peru · Guatemala · Uganda
Sweet floral · vivid berry · persimmon
A technically adventurous three-origin blend with East African floral lift, Guatemalan fruit and a soft Peruvian finish.
For bright mornings and moments of clarity.
02 · MEDIUM ROAST
Sierra Ember
Peru · Mexico
Toasted almond · caramelized sugar · soft cacao
Each origin is roasted separately to reveal its best character, then brought together in Ohio for warmth, balance and quiet complexity.
For everyday rhythm, focus and comfort.
03 · DARK ROAST
Cacao Nocturne
Single-origin Peru · dual-roasted
Dark cacao · molasses · toasted walnut
One Peruvian origin expressed at French and Italian roast depths, creating velvety body, layered sweetness and a considered finish.
For slower cups and evening-like elegance.
04 · ESPRESSO ROAST
Doble Oscuro
Single-origin Peru · dual-roasted for espresso
Dark chocolate · brown sugar · roasted cacao
French-roast sweetness meets Italian-roast body in a bold, low-acidity expression calibrated for structure, crema and intensity.
Swiss Water Process is a 100% chemical-free, water-based process thatpreserves the bean’s clean flavor while removing 99.9% of its caffeine—an intentional decaf without compromise.
For calm evenings, slow mornings and every caffeine-free ritual.
Certified Organic
Fair Trade Certified
Kosher
A DISCIPLINED GROWTH PLATFORM
Four channels
working together
01
Retail grocery
Established Kroger performance provides the retail proof point for an expansion pathway across national channels.
02
Direct relationships
DTC and subscription build recurring customer relationships.
03
Digital marketplace
Digital marketplaces extend reach and support replenishment-oriented formats.
04
Hospitality
The Junto establishes a visible amenity proof point.
Expansion objectives across national retail channels remain contingent on capital, manufacturing capacity, marketing support, retailer decisions and execution.
RESPONSIBLE GROWTH
Profitability gives impact permanence
BFYW is building measurable social and environmental performance into the operating model through sustainable products and packaging, purposeful giving, responsible sourcing and accountable governance.
Except for the existing Givz-enabled giving platform, these initiatives are management objectives conditioned on financing, feasibility and implementation.
Contact Us
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