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Targeting 6 Dimensions
of Wellness
Based in Columbus, Ohio, Better For You Wellness, Inc. - BFYW - is a publicly-traded company with plant-based brands and science-backed sustainable services. Better For You Wellness evaluates opportunities targeting six wellness-focused categories within the rapidly-growing $1.5T wellness industry to create a leading global wellness conglomerate. Using a dual buy + build model, BFYW focuses upon the following six wellness categories:
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Built Around a Daily Ritual
BFYW’s focus is now centered on Stephen James Curated Coffee Collection, a premium coffee brand built on a familiar global ritual. With established retail sales at Kroger and a platform spanning retail, direct relationships and hospitality, Stephen James gives BFYW a disciplined foundation for responsible growth.
Premium coffee leads BFYW’s next chapter
Once the skin care vertical is established, BFYW intends to build + buy verticals targeting other wellness goals. BFYW looks to expand into new verticals in '26 and beyond with Food and Beverage for Better Appearance, Better Health, Better Nutrition, Better Fitness and Better Sleep.
As the Company expands, it seeks to address Better Mindfulness with the inclusion of Supplements, Adaptogens and Nootropics.
The hand-chosen team at Better For You Wellness brings its deep expertise in operating, brand identity, genetic and services, and raising capital to the public market. The group seeks synergistic
and complementary mergers and acquisition opportunities, implementing operational efficiencies to eliminate duplicative measures and centralize administrative operations to achieve greater profitability.
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Interested in learning more about BFYW?
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