.png)
Seeking Synergistic
and Complementary
Brands, Science,
and Services

Premium Coffee, Skincare
& Beauty and More

Stephen James Curated Coffee Collection ("SJCCC"), is the Company's premium coffee brand's with a Classic Collection of coffee beans selected from farms across the globe. We provide Light, Medium, Dark and Swiss Water Decaf roasts in ground and whole bean, K-cup-style individual servings. Our Classic Collection of Light, Medium, Dark roasts are sold at select Kroger stores, on Amazon.com, and we are in discussion with other major national retailers on a broad expansion plan. We recently launched our Espresso in ground and whole bean, and plan to launch Espresso K-cup-style individual servings in the Spring 2026. Our Amazon store re-launch is likewise planned for the Spring with Nespresso Pods and Nitro Cold Brews. Curious consumers seeking great tasting coffees can find them here>> GetSJCoffee.com.






Mango Moi is a beauty brand offering wholesome, natural, and organic skincare products. offers effective vegan, all natural, non-toxic hair and bodycare products with a focus on skin and body positivity. Mango Moi's goal is to make people feel included, represented, confident, and pampered, especially for those who may feel insecure about themselves due to unrealistic beauty industry standards. Mango Moi products are produced using the highest quality ingredients including mango butter, baobab oil, kukui nut oil, and murumuru butter. Mango Moi products are currently available direct-to-consumer via www.MangoMoi.com.
Incubation and Ideation

BFYW purchased all of The Ideation Lab’s assets in 2024, including all formulas and plant-based wellness brands, including Garrett and Emmett's Pet Treats, a pet lifestyle brand, E.J. Well Co, a women's wellness brand, Functional Beverages, and Wellness Snacks, and others. Prior to the acquisition, The Ideation Lab was named one of the 50 Best Companies to Watch in 2021 by the world’s most trusted online and print community for business & technology professionals, The Silicon Review. The Ideation Lab's goal was to develop plant-based and Hemp Infused Wellness Brands to meet consumer demand. The lack of FDA guidance of Hemp (i.e., Lack of Generally Recognized As Safe or 'GRAS' Status) slowed brand development of Federally legal Hemp CBD.

Interested in learning more about BFYW?
Send us a message. Tell us a little bit about your situation, and we will get back to you as soon as we can.

