Better For You Wellness

Building wellness into everyday rituals.

Based in New Albany, Ohio, Better For You Wellness, Inc. builds and scales thoughtful brands, products and services designed to improve daily life. Our work brings together purposeful brand building, science-oriented development and disciplined commercial execution.

Hands sharing a premium coffee ritual

Our approach

From a good idea to a lasting part of daily life.

Better For You Wellness develops a family of distinct brands around routines people already value—from the first cup of coffee to the products and practices that support confidence, comfort and wellbeing.

01

Start with purpose

We begin with a clear consumer need and a practical role in everyday wellness.

02

Build with discipline

Brand, product, sourcing and operations are developed together—not as separate ideas.

03

Earn the next step

Growth follows evidence: consumer response, retail relationships and the ability to execute well.

Our Board of

We assembled a strong team with vast experience in Ideating, Creating, Incubating, Accelerating, and Scaling Brands and Services for the market.

Photo of Montel Williams
Montel Williams
Photo of David Deming
David Deming
Photo of Stephen Letourneau
Stephen Letourneau
Photo of Dr. Nicola Finley
Photo of Christina Jefferson
Christina Jefferson
Photo of Ian James
Ian James
Photo of Joseph Watson
Joseph Watson
our Mission

Improve the daily lives of people through wellness

Better For You Wellness, Inc. (OTC: BFYW), formerly known as Fast Track Solutions, Inc. (OTC: FTRK), is a Columbus, Ohio-based Company that is exploring and evaluating various business opportunities in the food, beverage, and consumer packaged goods ("CPG") categories including, but not limited to, mergers, acquisitions, or business combination transactions.

Girl hands together doing a yoga pose'

Check Out Our Products

Recent News
October 25, 2021

Better For You Wellness Signs LOI to Acquire Mary Louise Cosmetics

Columbus, Ohio and Richmond, British Columbia -- (GLOBE NEWSWIRE)-- Better For You Wellness, Inc. (OTC: BFYW), formerly known as Fast Track Solutions, Inc. (OTC: FTRK) ("Better For You Wellness" or the "Company"), an Ohio-based blank check company, is pleased to announce that it has entered into a non-binding letter of intent (“LOI”) to acquire Ironwood Clay Co Inc. (“Ironwood”) located in Richmond, British Columbia. Established in 1988, Ironwood is a specialized OEM skincare supplier offering private label product development, turn-key manufacturing, raw materials and bulk formulas to high-impact personal care companies across the globe, and is the leading international supplier of glacial oceanic clay. Ironwood’s NENA Skincare brand (“NENA”) is a rapidly growing natural skincare brand whose core ingredient is glacial oceanic clay. Ironwood’s Health Canada, FDA, Halal, GMP and ECOCERT/COSMOS accredited facility can produce over 500 skincare, body care, and hair care formulations and products, and is trusted by some of the world’s leading companies including Nu Skin Enterprises, Inc. (NYSE: NUS), Walgreens Boots Alliance Inc. (NASDAQ: WBA), and more. NENA products are currently available direct-to-consumer via www.nenaskincare.com as well as online through Amazon, Well.ca., and others, and available in hundreds of retail locations across Canada including Pharmasave, Rexall, and more. Beyond Canada, Ironwood distributes its products, ingredients and raw materials globally to the United States, China, Korea, and more. Pursuant to the terms of the LOI, the consideration contemplated for the acquisition is to be paid in a mix of restricted common shares of Better For You Wellness, Inc. to be issued following the closing of the acquisition, and Canadian dollars (“CAD”). Closing of the transaction contemplated in the LOI will be subject to multiple closing conditions and completion of due diligence. Pending a definitive agreement, additional terms of the LOI will remain confidential. “Better appearance, better nutrition and better health are three major wellness categories for consumers, and by making this profitable, vertically-integrated acquisition within the natural beauty and skincare space, Better For You Wellness can begin carving out market share in all three wellness categories,” commented Ian James, Chief Executive Officer of Better For You Wellness, Inc. “After all, skin is our largest organ, and what we put on our bodies is just as important as what we put in them.” Better For You Wellness is actively exploring and evaluating numerous additional business opportunities including, but not limited to, mergers, acquisitions, or business combination transactions.

October 2, 2021

Better For You Wellness Signs LOI to Acquire Ironwood Clay Company and NENA Skincare

Columbus, Ohio and Richmond, British Columbia -- (GLOBE NEWSWIRE)-- Better For You Wellness, Inc. (OTC: BFYW), formerly known as Fast Track Solutions, Inc. (OTC: FTRK) ("Better For You Wellness" or the "Company"), an Ohio-based blank check company, is pleased to announce that it has entered into a non-binding letter of intent (“LOI”) to acquire Ironwood Clay Co Inc. (“Ironwood”) located in Richmond, British Columbia. Established in 1988, Ironwood is a specialized OEM skincare supplier offering private label product development, turn-key manufacturing, raw materials and bulk formulas to high-impact personal care companies across the globe, and is the leading international supplier of glacial oceanic clay. Ironwood’s NENA Skincare brand (“NENA”) is a rapidly growing natural skincare brand whose core ingredient is glacial oceanic clay. Ironwood’s Health Canada, FDA, Halal, GMP and ECOCERT/COSMOS accredited facility can produce over 500 skincare, body care, and hair care formulations and products, and is trusted by some of the world’s leading companies including Nu Skin Enterprises, Inc. (NYSE: NUS), Walgreens Boots Alliance Inc. (NASDAQ: WBA), and more. NENA products are currently available direct-to-consumer via www.nenaskincare.com as well as online through Amazon, Well.ca., and others, and available in hundreds of retail locations across Canada including Pharmasave, Rexall, and more. Beyond Canada, Ironwood distributes its products, ingredients and raw materials globally to the United States, China, Korea, and more. Pursuant to the terms of the LOI, the consideration contemplated for the acquisition is to be paid in a mix of restricted common shares of Better For You Wellness, Inc. to be issued following the closing of the acquisition, and Canadian dollars (“CAD”). Closing of the transaction contemplated in the LOI will be subject to multiple closing conditions and completion of due diligence. Pending a definitive agreement, additional terms of the LOI will remain confidential. “Better appearance, better nutrition and better health are three major wellness categories for consumers, and by making this profitable, vertically-integrated acquisition within the natural beauty and skincare space, Better For You Wellness can begin carving out market share in all three wellness categories,” commented Ian James, Chief Executive Officer of Better For You Wellness, Inc. “After all, skin is our largest organ, and what we put on our bodies is just as important as what we put in them.” Better For You Wellness is actively exploring and evaluating numerous additional business opportunities including, but not limited to, mergers, acquisitions, or business combination transactions.

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