BFYW APPOINTS CHRISTINA JEFFERSON TO ITS BOARD OF DIRECTORS

Columbus, Ohio--(Newsfile Corp. - December 20, 2021) - Better For You  Wellness, Inc. (OTC Pink: BFYW) ("Better For You Wellness" or the  "Company"), an Ohio-based company focused on the rapidly-growing $1.5T  wellness industry, is pleased to announce that further to its November 24, 2021 press release regarding the resignation of Leslie Bumgarner as a Director of the  Company effective December 31, 2021, the Company's Board of Directors  (the "Board") has unanimously approved the appointment of Christina Jefferson to the Board as an Independent Director, effective January 1, 2022.

Jefferson has spent her career as a leader in the diversity, equity, and inclusion field and currently serves as the Director of Diversity, Equity, and Inclusion for the San Francisco 49ers.  Jefferson spent six years of her career with Sephora, leading their  diversity and inclusion efforts companywide. During her time at Sephora,  Jefferson rose through the ranks working on social impact and diversity  and inclusion programs to foster inclusivity across stores, corporate  offices, and distribution centers. Jefferson was instrumental in  building a talent pipeline to identify and hire individuals from  underrepresented groups. In addition to her work internally, Jefferson  also advocated for inclusive marketing campaigns and more during her  time there. Jefferson sits on several boards, including the Jewish  Community Relations Council of San Francisco and Congregation Sherith  Israel. Jefferson earned her B.S. from the University of Southern  Indiana and her Masters in Human Resource Management from Golden Gate  University.

"We warmly welcome Christina Jefferson to the Better  For You Wellness Board of Directors," commented Ian James, Chief  Executive Officer of Better For You Wellness. "The Board believes the  Company will benefit tremendously from Christina's thought leadership,  and that her years of experience in the beauty industry will offer the  Company an invaluable resource as it builds out its skincare vertical  and beyond."  

"I'm thrilled to be joining a rapidly growing  leader in the wellness industry that deeply cares about diversity,  equality, and inclusivity," commented Jefferson. "Better For You  Wellness, Inc.'s focus on these principles aligns its team, brands,  products, and marketing efforts with the diverse customer base it  intends to serve and will make the Company a major differentiator among  some of its peers."