BFYW Expands "Classic Collection" With Single-Serve Pods

Begins Sale of K-Cup Style of Its Classic Line of Light, Medium and Dark Roasts

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Better For You Wellness, Inc. (OTC Pink: BFYW) ("BFYW" or the "Company") is proud to announce the significant growth of its premium coffee brand, Stephen James Curated Coffee Collection (SJCCC), which has emerged as the Company's primary revenue driver. This milestone is the expansion of its Classic Collection single-serve K-cup style product line, a specially curated selection of beans featuring a range of roasts to suit coffee enthusiasts.

Recent data from the National Coffee Association reveals that 40% of coffee consumers own a single-cup coffee brewing machine. With approximately 27% of US coffee sales attributed to single-serve pods and nearly three-quarters of Americans opting for pre-ground coffee, there's a clear trend toward convenient coffee solutions.

"Recognizing that coffee is a cherished daily ritual for three out of four Americans, the Stephen James Curated Coffee Collection team has responded to consumer demand by introducing our Classic Collection in single-serve pods, prioritizing comfort and convenience," stated Chairman and CEO Ian James.

BFYW is actively presenting SJCCC's single-serve line to major retailers such as Kroger as part of upcoming floor resets. Floor resets streamline retail offerings and introduce the market to new brands. Moreover, the popularity of single-serve coffee makers extends beyond homes to hotels and resorts, where single-serve coffee pods are served as amenities.

"As a company inspired by travel experiences, we understand the joy of waking up to the aroma of freshly brewed coffee, particularly during travels," commented Stephen Letourneau, COO and Chief Branding Officer. "SJCCC ensures a premium coffee experience whether at home or on the go, and we're excited to introduce these classic roasts to our customers."

The expansion marks a significant step forward for our premium coffee brand, SJCCC, in the competitive coffee market and is another critical step of BFYW's Growth Initiative. Leveraging solid retail partnerships, such as with Kroger, where SJCCC is a top-selling premium coffee, underscores the potential success of this initiative and reinforces our commitment to providing exceptional coffee experiences to consumers worldwide.